Guide Startups

True Link

Summer 2013 · Active

Financial Services for Financial Caregivers.

Location: San Francisco, US

Founded: 2012

Team size: 100

Industries:

About

True Link exists to provide life-changing financial solutions for people with complex needs and the people who care for them. We founded the company to make life better for our own loved ones, and we’re honored to serve vulnerable elders, people with disabilities, and people in recovery – and their families and professional caregivers – day in and day out. We’re a caring, diverse, values-driven company, with customers who say things like, “Your company saved my marriage,” “If not for True Link my Son would have returned to substance use,” and “This is the single best product I have ever experienced.” We’re a fast-growing fintech startup that also gets to provide our customers a life-changing solution to some of the most deeply personal, important problems in their lives.

Founders

  • Kai StinchcombeFounder/CEO

  • Claire McDonnellFounder/COO

    I build products and organizations that solve important problems in the world. I’ve scaled True Link from two co-founders to 100+ people, from seed stage to $70M+ raised, from ramen noodles to profitable. As COO and President, I’ve led the Product, Engineering, Design, Sales, Marketing, Success, and Support functions for 10 years with an average of 80%+ growth per year and a net promoter score of 80.