Guide Startups

Subsets

Summer 2023 · Active

AI-driven Retention Automation for subscription media businesses.

Location: Copenhagen, Denmark, DK

Founded: 2023

Team size: 7

About

Subsets is the leading AI-driven retention experimentation and automation platform purpose-built for commercial teams in subscription businesses. Consumer subscription companies like Daily Mail and TuneIn use Subsets to predict churn, experiment with retention strategies, and confidently automate what works to drive engagement and retention. Launched out of Y Combinator’s 2023 Summer batch in San Francisco, Subsets is building the AI-driven retention platform for subscription businesses focused on sustainable growth and profitability.

Founders

  • Martin JohnsenFounder

    Martin is the co-founder and CEO of Subsets (S23). Previously worked in management consulting helping large organizations scale AI initiatives across different business functions and industries. Holds an MSc in Mathematical modeling from The Technical University of Denmark.

  • Oliver BrandtFounder

    Oliver is the co-founder and CTO of Subsets.com (S23). Previously worked as an ML engineer at DSV (the world 3rd largest transport and logistics company) leading the development of their MLOps platform and building products. Holds an MSc in Data Science from The Technical University of Denmark and loves sailing⛵, diving🤿 and Skiing⛷️

  • Nikolai SkelboFounder

    Co-Founder @ Subsets.