Guide Startups

SpruceID

Winter 2021 · Active

SpruceID lets users control their data across the web.

Location: New York, US

Founded: 2020

Team size: 25

About

SpruceID lets users control their data across the web. Instead of people signing into platforms, we imagine platforms should sign into people’s data vaults. We implement this pattern into digital wallet ecosystems for governments, enterprises, and blockchains. We believe that architectures that enable individual autonomy in the digital world are necessary for free societies and dynamic economies to thrive.

Founders

  • Wayne ChangFounder

  • Gregory RoccoFounder

    Brooklyn native. Hi – my name is Rocco. I’m a digital humanist and Joycean by education, a musician by practice, and a technologist by trade. I am a co-founder of Spruce. In a past life, I was an associate producer for a children’s media company, an editor in chief and journalist, a startup consultant on product and strategy, and eventually a strategy lead for a team at ConsenSys focused on digital identity.