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Norra

Fall 2025 · Active

Automating equipment operations for nursing facilities

Location: San Francisco, US

Founded: 2025

Team size: 2

About

Nursing facilities are bleeding money and staff time due to operational chaos. They have zero visibility into their equipment and operations, leading to over-purchasing, equipment failures, and nurses spending hours hunting for things instead of caring for patients. Norra creates a real-time view of everything happening in the facility. We use AI and autonomous tracking to transform operational chaos into proactive decision-making. Instead of reacting to equipment failures or over-purchasing because they can't find what they own, facilities get actionable insights that prevent waste before it happens.

Founders

  • Ben RubinCEO and Cofounder

    Building the AI equipment operations platform for nursing facilities. CS + Math at Rice. Spent 1,000+ hours in hospitals and nursing facilities observing broken operations firsthand.

  • Yining ZhangFounder

    Building the AI equipment operations platform for nursing facilities. I started in architecture, designing healthcare spaces. Later on, I worked on applied AI at MD Anderson Cancer Center and operational software for NASA. Now, I'm blending all these lenses to build the first operational intelligence for nursing facilities.