LUS Brands
Winter 2018 · Active
Hair care products for curly hair.
Location: Toronto, Canada, CA
Team size: 20
Industries:
About
LUS (Love Ur Self) Brands is a "non-beauty" beauty brand startup based in Toronto, Canada. Launched as an e-Commerce brand in Jan 2017, LUS aims to create innovative products that help consumers embrace their own natural and unique features, instead of altering or masking them.
Our first product line, Love Ur Curls, consists of a simplified 3-step system for consumers with naturally curly/textured hair. Our innovative styling products are water-activated and customized for different hair types: wavy, curly, and kinky-coily.
Founders
Sahar SaidiFounder & CEO
Founder & CEO at LUS Brands Inc. Our hair care line ('Love Ur Curls') empowers consumers with curly hair to embrace their natural hair texture by providing a simplified and effective product system.