Lapel
Spring 2025 · Active
Scale personalized service to every customer.
Founded: 2025
Team size: 5
About
Lapel is building a customer operations platform that brings hospitality to the internet: tools to power every touchpoint across sales, success, and support.
Today, most teams manage relationships through dashboards, funnels, and canned replies—great for metrics, terrible for humans. We believe online customer relationships should feel personal, not transactional.
Learn more at lapel.com
Founders
Nikolas HuebeckerFounder
Building software that sets a new standard for service on the internet. Previously founded Onward (S23) and led the product team at Midjourney.
Coleman OatesFounder
Building software that sets a new standard for service on the internet. Previously founded Onward (S23) and scaled hospitality at Chick-fil-A.