Guide Startups

Juxta

Summer 2025 · Active

Building a GPS alternative 100x more powerful with no hardware needed.

Location: San Francisco, US

Founded: 2024

About

Juxta is creating the first Universal Positioning System (UPS) — a GPS alternative that can monitor movement anywhere on earth with no new hardware, minimal internet connection, and remote deployment. Using custom machine learning models and a first-of-its-kind synthetic fingerprinting technology, Juxta can make any indoor, outdoor, or underground space location-aware in minutes for a fraction of the cost of any other geospatial technology. Juxta's UPS can be leveraged across industries — from securely tracking soldiers in combat zones to providing offline positioning for robots to offering asset tracking in warehouses and ports around the globe.

Founders

  • John FerraraFounder

    Prev. Northwestern data science + journalism; CEO at Juxta, working to create the next frontier of asset and personnel tracking!