Guide Startups

Coldreach

Winter 2023 · Active

Find the best leads with custom intent signals

Location: San Francisco, US

Founded: 2023

Team size: 3

About

Coldreach helps sales teams find ready-to-buy leads, by monitoring public signals *custom* to your product. For example, it can find who's hiring their first accountant, so an accounting automation product can hit them with a targeted message at the right time. Public data sources (job postings, news articles, 10-k reports, etc.) tell a lot about a company’s priorities and the problems it faces. We train AI sales agents to monitor them and find who needs your help and why. Sales teams know who'd thank them for a cold email/call now, and can sound relevant without hrs of manual research. Typically, targeted outreach yields 2-8x higher booking rate compared to random outreach. **Example intent signals we track**: - Bookkeeping automation product: Monitor who starts to hire human to manually enter invoices - Compliance product: Monitor who recently onboarded a new Compliance Analyst - CRM integrations: Monitor who starts to hire engineers experienced in Salesforce API.

Founders

  • Xiaohan ShenFounder

    Outbound nerd. Founder of Coldreach and EasyJobs. I built up a working outbound machine from scratch for 2 of my startups, and helped 50+ sales teams book meetings consistently from outbound. If you want to chat about outbound, sales tactics, or startups, feel free to grab a time: https://calendly.com/shen-xiaohan/30min

  • Hankel BaoFounder

    Hankel is the CTO of Coldreach and ex-CTO of EasyJobs. He has extensive experiences in NLP and abstractions. Hankel is enthusiastic in beautiful solution to hard problems. He started coding at 9, and developed an operating system in middle school. With that passion, he led the dev team to create the most intelligent solution to job applications at EasyJobs.