Guide Startups

Cleanly

Winter 2015 · Active

Laundry & Dry Cleaning delivered.

WebsiteLinkedIn

Location: New York, US

Founded: 2013

Team size: 40

Industries:

About

We started Cleanly to create an alternative to your typical laundry and dry cleaning experience. An alternative where delivery occurs at the tap of a button and happens around your schedule. Where people are friendly and knowledgeable about the way your clothes are treated. Cleanly checks one item off your to-do list: Laundry day, done. Learn more about Cleanly on our website: www.cleanly.com

Founders

  • Tom HarariFounder/CEO

    Founder at Cleanly (W15) and Founding Team at REGENT (W21). I spent a decade founding companies with skills in marketing, growth, and design, now spending most of my time writing.

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  • Chen AtlasFounder/CTO

    Chen is CTO and Founder at Optery. Prior to founding Optery, Chen was tech lead and architect for 50+ engineers at Runa HR. Prior to Runa HR he was Co-Founder and CTO of As You Stay, and Cleanly, the on-demand laundry service. Chen was recruited out of high school by the Israel Defense Forces (Mamram) to build logistics platforms and is an expert in building large scale complex systems with high availability. Chen is an alumnus of Bar-Ilan University (BA) and Y Combinator (Cleanly, W15).

    LinkedIn

  • Itay ForerFounder/COO

    Entrepreneur and coach with 18+ years of experience building startups and scaling businesses. I’ve developed multiple SaaS products and led multiple acquisitions, exits, and multi-million-dollar fundraising rounds. My expertise spans product-market fit, leadership, and strategy. I’ve coached 350+ founders, helping them scale businesses, refine strategies, and solve complex challenges. Passionate about human potential, I focus on aligning goals with purpose and driving tangible growth.

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