Guide Startups

Aspect

Fall 2025 · Active

AI system of record for enterprise media content

Founded: 2025

Team size: 3

About

When footage comes off a camera, media content teams spend hours organizing their project, syncing across business tools, assembling rough drafts, reviewing for changes, and sending the right links to the right people and stakeholders. Aspect is an AI platform that understands a team’s video library and business workflows better than humans. The platform automates the entire enterprise production process, so instead of managing corporate back-office tasks, creatives can focus on what they love while companies achieve higher ROI on their content.

Founders

  • Gurish SharmaCEO/Founder

    CEO/Founder at Aspect, prev founding member and leading GTM/sales at a media asset management company.

  • Edison ChiuFounder

    Founder at Aspect, building agents for enterprise content teams. Prev scaled infra and AI at (the same) media asset management company to ingesting and indexing 50TB+ a day

  • Bright XuFounder

    Founder at Aspect, prev founding engineer at (the same) media asset management company. Built and managed entire desktop/web clients.